90210 and Bebe collaborate on new clothing line

WWD reported this morning that Bebe and the WB’s new 90210 will work together, come autumn, on a new “comtemporary clothing” collection. The new line will feature clothes actually worn on the show so that viewers will be able to run out to Bebe after watching each episode and buy the clothes that each actress was wearing. It’s not a bad idea as we’ve all watched TV or movies where we’ve fallen in love with an outfit instantly and need an instant fix. Well now you can just run to the mall and satisfy that urge.  It will be interesting to see what the alliance of merchandiser and show wardrobe stylist come up with. Can their visuals align? We’ll all have to wait for the new season before we can see the results. No doubt there will be a plethora of billboards and magazine adverts reminding us to shop when the time comes!


Looking for Something?


Never miss a post! Sign up to my newsletter for exclusive first looks, blog updates and personal general musings, delivered every Monday, straight to your inbox: