As if this evening wasn’t exciting enough with all of the shops being open late and impulse buying reaching new levels from champagne induced shopping sprees, we were also given five new pairs of jeans to fawn over. Only these aren’t your run of the mill jeans…these are J Brand Jeans – the brand I like to refer to as the Ferrari of denim (although without all the maintenance issues). J Brand teamed up with five designers in London to create the ‘5 x 5’ collaboration. Five rising British designers were asked to work with the J Brand design team to create a pair of jeans that was unique to their style! Peter Pilotto, Richard Nicoll, Christopher Kane, Meadham Kirchhoff and Erdem all rose to the challenge and passed with flying colours in creating pairs of jeans that are simply phenomenal.
The jeans were designed and ready to go for lift off this evening at Vogue’s Fashion Night Out in London. J Brand and the designers launched the jeans in five of the top retailers in London. The locations were as follows:
– J Brand /Christopher Kane for 5 x 5 will be available at Harvey Nichols
– J Brand /Erdem for 5 x 5 will be available at Harrods
– J Brand /Meadham Kirchhoff for 5 x 5 will be available at Browns
– J Brand /Peter Pilotto for 5 x 5 will be available at Selfridges
– J Brand /Richard Nicoll for 5 x 5 will be available at Liberty
I couldn’t have been more pleased with the result of the collaboration. Meadham Kirchhoff managed to produce a jean with J Brand that is brand new yet looks like it has been through thirty years of inner turmoil resulting in outside destruction and reconstruction. I met two women on the night that were wearing the jean and they said they were like slipping on an old friend or a second pair of skin. They fit as jeans should, snuggly but not cutting off circulation! They are designer yet they are classic. Truly, these jeans are wealthy with contradiction but overflowing with distinction! These are not jeans you will see every woman on the street wearing because frankly they are not everyone’s cup of tea. After all, not everyone has great taste! And these jeans, my friends, require impeccable taste!
Don’t believe me? Take a look…
On another note, Browns was teeming with people this evening. Everyone wanted a glimpse at the fantastic new pair of jeans and they were all getting an earful from me on the wonders of the fabulous J Brand denim! Poor unsuspecting individuals. All they wanted to do was shop and they left brainwashed thinking J Brand is the only brand. Well, as it should be, really! DJs were spinning, drinks were circulating and there was even a catered HIX shack outside!
Credit: Models in jeans, taken by Sarah Griggs.
Thank you, J Brand and Browns, for a wonderful evening and a chance to drool over some fantastic pieces!