Boucheron launches new virtual fitting room for jewelry

Soon there will be no need to ever leave the house for shopping, or perhaps we’ve already reached that point. I just received word the Boucheron has launched a new digital experience under the website  If you are at all a lover of jewelry you absolutely MUST give this site a go!  All you need is a computer, a webcam, printer and paper! Download the application from MyBoucheron and your computer instantly becomes a jeweller’s fitting room!

Here’s the video on how to make this application work for you. It’s absolute genius and hours of fun.

I now have to run and find some sort of second job so I can start buying all the pieces that look so delicious on me! And no, I’m not being a showoff…Boucheron has yet to meet a ring or a wrist that it didn’t suit!

If you are in London this weekend, head over to Selfridges where they will have a special in store showcasing experience with the new application! Such fun! 


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