Ralph Lauren covers WWD with story of new luxury denim line

Cover of WWD.  That’s big stuff in the industry, folks.  Just goes to show – when Ralph talks, all of the fashion world listens.  This time around he’s doing his talking through denim…a luxury denim line to be exact, aptly named “Ralph Lauren Collection Denim”. 

But fear not, dear reader, this line will not be jeans alone.  You can also expect tops, jackets, outwear, etc. Just think of it as a new label under the Ralph Lauren umbrella. Expect to see pieces in store this July with a price range of $300 to $2,000. Read more at WWD (subscription required).

More to come as the news and images roll in…so stay tuned!


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