Get Gwyneth Paltrow’s Academy Awards 2011 look…


Sleek, straight, and simple.


Harry Josh, John Frieda International Creative Consultant, worked with Gwyneth Paltrow to find a hairstyle that expressed her classic, elegant red carpet style.


“Gwynethwas my inspiration. She never tries to impress and her sophistication comes from within–a hairstyle shouldn’t overshadow that. She’s always had impeccably chic personal style and I wanted her hair to reflect that on the Red Carpet.” – Harry Josh


Harry started with the new John Frieda Frizz-Ease 3-Day Straight (an at-home alternative to salon straightening treatments) because he wanted to give Gwyneth super smooth, shiny hair that would stay straight all night long.

Harry began blowing out her hair with a Mason Pearson brush, carefully straightening each section at a time. Next, he went over each piece with a comb and a flat iron, ensuring every hair stayed sleek.

Harry gave her a centre part and combed down all stray hairs and flyaways with John Frieda Frizz-Ease Secret Agent Flawless Finishing Crème, a great on-the-go styling tool that’s a must-have for any red carpet. Small enough to stash in a clutch, for glamour on the go.

NOTE TO READERS: A while back, when I went in for the Brazilian Blowdry, I had a friend trial the new John Frieda Frizz-Ease 3 Day Straight (as mentioned above). I wish I had taken pictures because her hair looked absolutely fabulous for the three days as promised. In fact, it looked the equivalent of the Blowout I had – which was professionally done and cost one hundred times as much. It is a shame it only lasts three days…but it’s perfect for those of you that want that perfect straight look for a short period of time. I really do recommend giving it a try.


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