H&M Launch Fashion Against AIDS Collection with an all-star campaign

An all star cast of celebs have come together to launch H&M’s Fashion Against AIDS Collection. Campaign images, seen above, include big names such as Selma Blair, Penn Badgley, Keri Hilson, Akon, Nikki Reed, Ginnifer Goodwin and more.  25% of all sales will be donated to the charity Designers Against AIDS (DAA) and other international projects working towards a cure and prevention.

 “I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety,” said Selma Blair. 

Items from the collection will be available to purchase in store and online from the 26th of April.


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