Eileen Fisher opens in London…

Tomorrow morning a big American brand will open its doors for the first time in London town. I’m  so pleased to welcome Eileen Fisher to our shores!! This brand is an institution in America! Eileen Fisher  started a brand with just $350 over 25 years ago and she’s transformed her name and brand into a fashion empire! That’s down to hard work and a great eye for what works!

I have my own personal history with Eileen Fisher and it stems back to my mother. Is anyone else starting to feel like my entire style history revolves around memories with my mom? What can I say? She’s a style icon (…and yes I know you are reading this, mom)! Mom’s been wearing Eileen Fisher for years and I’ve been stealing these pieces from her closet for as long as she’s been buying.  Eileen Fisher has this wonderful casual elegance present in each and every piece. The knitwear especially is of superb quality and each garment hangs so fabulously that every woman, whether petite or big boned, can pull off this brand with style and grace!

The new autumn winter collection contains knits, jackets, basics, accessories and more that are all worth a once over! I could have spent way too much money in there today. Thank goodness the tills weren’t opened yet or I’d be opening an FFG donation box about now!

It’s with great pleasure that I give you an exclusive first look at the first ever Eileen Fisher store in the captial city… (go check it out tomorrow in Covent Garden, 4 Slingsby Place, St. Martin’s Courtyard, wc2e 9ab)


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