It’s tough to stand out from the crowd these days as an online retailer. You really have to do something that defines you and makes people want to make that first purchase! So we see new ideas and tricks of the trade happening every month. However, Javari.co.uk have just done something that has them not only sticking out from the crowd but also has us cheering them on for their originality and end result! Javari.co.uk have just launched their first exhibition called ‘Shoes For Show: The Sculptural Art of High Heels’. This isn’t your average art exhibition, as the title surely implies. They’ve got everything from Christian Louboutin’s Ballet heels to Rupert Sanderson’s Royal Opera House heel debut! This is a true walk through some of footwear’s greatest artistic moments.
For those of you who haven’t yet heard of Javari, they’ve now been online for two years and were established by Amazon in “in response to customers’ desires to shop a destination dedicated to shoes and handbags.” We can’t argue that indeed the selection is fantastic. But more importantly, these guys think outside the box. It goes further than good customer service on a shoe order, as is evident by this fabulous exhibition they’re hosting in London!
The show only runs through November 8th so run your red soles down there ASAP!
Exhibition location: Loading Bay, 91 Brick Lane, London, E1 6QL
{images via Javari.co.uk}
