Neiman Marcus is displaying some of our favourite pieces from autumn winter 2012 collections just as they should be shown, as works of art. Neiman’s appointed Erik Madigan Heck to photograph The Art of Fashion campaign for Fall 2012, which features some outstanding portraits of women wearing everything from Alexander McQueen to Oscar de la Renta. The campaign includes 27 images in all and will be featured in the September edition of Neiman Marcus’s The Book.
This is certainly not a first for Neiman Marcus as The Art of Fashion has been a big feature for them for nearly twenty years now. However, with Erik Madigan Heck behind the camera, there is a new sophisticated and modern look to the photographs. This young photographer did have big shoes to fill coming into this project. Former collaborators have included big names in the business such as Annie Leibovitz, Helmut Newton and Richard Avedon, to name a few.
Eddie Nunns, Vice President, Neiman Marcus Brand Creative, commented on the choice for this season’s display: “We wanted to pair up this season’s exquisite fashions with a true creative visionary. Eric Madigan
Heck’s work blurs the lines between photography and art, and through his illustrative
approach he created stunning images that differentiate this campaign from any other.”
Here’s a look at what’s to come featuring Alexander McQueen, Lanvin and Gucci!
