Eating the world’s first QR-code sushi at Frieze Art Fair

Last week I made my way over to the Frieze London Art Fair in Regent’s Park to take part in a very special culinary launch. Famed Sushi restaurant Moshi Moshi invited a select number of us to come down to the fair and try out the world’s first QR-code sushi. The QR-codes on the salmon bento boxes were created to allow customer to scan their sushi and discover the sustainability story behind their fresh fish. Quite clever, if you ask me. Of course the first question out of my mouth was…”is the code edible?” Not to worry, folks, it was completely! It’s just rice paper and truly you don’t taste a thing but that sweet salmon as it hits your tongue. And while we were enjoying our salmon Al Fresco at Frieze, Moshi Moshi were preparing to serve the 10,000th piece of MSC certified sustainable salmon from their conveyor belts in the restaurant. So a huge congrats on that achievement!

Now while I was there to trial this new digital age of Sushi education, I couldn’t help but take a few minutes to run around the fair to see the offering at this year’s Frieze. It was truly sensational and overwhelming as always. There’s so much to take in and often not enough time to really appreciate each piece fully. Here’s a look at some of the pieces that grabbed my camera’s attention. Enjoy the view…


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