Stella McCartney’s Adidas collection presentation involved tank swimmers and spinning classes

Stella McCartney for Adidas was presented yesterday in central London as part of London Fashion Week Spring Summer 2014. What we expected to see, and what we discovered are two entirely different things. This was no ordinary presentation. 

In order to show off the functionality, as well as beauty, of the pieces, Stella McCartney and Adidas showcased the models in action. From a spin class, to swimmers in a tank that looked like a Damien Hirst work of art (don’t get any ideas Mr. Hirst), this was a presentation to remember.

Here’s your first look at Stella McCartney Adidas Spring Summer 2014. 


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