I will start this by saying we are all great fans of Freedom of Choice Jeans. They are the master of frayed and worn in jeans… And now they are getting even more attention for these scandalous adverts! They are absolutely fantastic but I’m sure they will be met with a great deal of resistance from the masses (and the Christian camps around the world). But we love a bit of a scandal here at FFG so bring it on! Well done FOC. We love the ads! Now, will they actually be published in print anywhere? We’ll have to wait and see!