Tommy Hilfiger‘s campaigns are now the ones I wait for with great excitement each season. “Meet the Hilfigers” was debuted in FW 2010 and it was met with great acclaim and, hopefully, an increase in sales. Tommy’s bringing back the prep look and he’s taking no prisoners along the way. The newest ads for Spring/Summer 2011, titled “El Country de-la-Club-ius,” follow in the same family element but move the Hilfigers away from a tailgating setting and into the country club! The ads are brilliantly styled (Karl Templer) and the photography (Craig McDean) captures just the right amount of cheekiness in each member of the cast. This will no doubt be a huge success for Tommy Hilfiger once again!