Sometimes fashion PR really does surprise me. It doesn’t happen as much anymore but when it does it takes something pretty brilliant these days! Converse has certainly grabbed my attention with their latest campaign to promote their newly released converse boots (which are super fab, btw, if you haven’t already seen them). They’ve placed In Case of Emergency (I.C.E) boxes in top secret locations around the United Kingdom and within each box is a pair of Converse boots. Should you be the first to pass the box, simply lift the lid and the boots are yours to take. As you can see, in the picture above, Converse have placed their boxes in locations where you could definitely use a good pair of boots! Should you come across a box that’s already “saved the day” don’t be afraid to take a look inside to find a secret message for a chance of winning a pair of your own!
Check out facebook.com/converse for more details.
