Whistles’ first run through London Fashion Week

It’s a big season for new players at London Fashion Week and one particularly new and noteworthy name on the schedule is Whistles. For those of you that aren’t familiar with the brand, well, frankly I can’t believe you don’t know about this label. It’s the worst kept secret weapon in fashion. Since Jane Shepherdson took the reigns at the British retailer in 2008, this brand has become the Celine of the high street. Everyone wants it and the prices are reasonable enough for most to walk out of the store with a bit of merchandise. It’s a great combination of creative design and masterful pricing. Who doesn’t love that bit of math?

And now, Whistles is officially on schedule at London Fashion Week. For their first collection, for autumn winter 2013, their presentation was filled with enviable pieces that had women around the room with eyes wide and pens scribbling furiously. Yes, Whistles is an editorial favourite here in the UK and understandably so. For aw13, there were no great surprises. Whistles wasn’t all of the sudden trying to be edgy now that they had a position on the calendar. They stuck with the formula they’ve proven to be a success. For the most part, their shapes were classic and the materials timeless. Leather, luxury knits and oversized coats were pillars of the collection. However, there was some experimenting with camouflage and nautical patterns. 

If push came to shove and I was forced to declare a favourite, I’d say I won’t be living without the croc-embossed leather dress. Beyond beautiful!


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