Anya Hindmarch opens an old “offie” with a dry twist

If you’re walking through the Anya Hindmarch village on Pont Street this January you might see something that feels incredibly familiar and wonderfully nostalgic. Anya’s corner shop has been transformed into an old “offie,” but with something missing. Paying homage to the popular trend of ‘dry january,’ the space is an off license selling alcohol free products. That’s right. If you’re looking to grab a Heineken on the way home from work, or some gin for that five o’clock fix, you can get it here at The Dry Drinker, but it will be a low to zero alcohol content bevie.

In all seriousness, this is a wonderful education on a new trend of alcohol free drinks. Everything from vodka to cider is represented on the shelves, along with tasting notes for those stepping into unknown territory on this alcohol free journey ahead. For those that are committed to laying off the booze for January, this is a great way to keep you on track with your first resolution for the year. I’ve heard many a friend claim that a Seedlip G&T tastes just like the real thing without the brutal hangover the next day. And yes, The Dry Drinker carries Seedlip as well as just about every other alcohol alternative you can dream up!

For those who haven’t joined the dry January crowd (spoiler: I’m one of those people), The Dry Drinker is still worth a look in. The old school snacks, from fruit salads to all the best flavours of chips, the brilliant Anya branding and, of course, the beautiful handbags snuck in throughout the shop, make this an absolute treasure. Do not let this come and go without a look in because, yes, it is only a pop up and will be leaving on February 10th!

So come one, come all, for zero alcohol!

Ps. But if you want the real thing you can find me in the Anya Cafe next door breaking all the January rules (and blues) 🙂

Anya Hindmarch,

Pont Street,

Belgravia, London

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