In 2009, I started a blog called Fashion Foie Gras. At the time, on the day I pushed the very first blog post live, it was a funny name, a play on words. Fashion Foie Gras meets Fashion Faux Pas. I was doing something fun on the side, reporting fashion news in bulk on a day to day basis. In the back of my mind I of course hoped it would amount to something, but that something was simply the idea that I would have a voice in fashion. It was a dream I’d always had and blogging seemed a way to be a part of that community. That was the end goal… to have a voice, and not just any voice. I wanted to have a voice that was familiar. I didn’t want to be Vogue or the Financial Times. I wanted to be the girl next girl telling you what’s what in the fashion merry-go-round.
Fast forward 13 years and I wish I could go back and tell the shy girl, sitting in an auction house having a dream of a different career, that it was all worth it. I wish I could whisper that saying no to all the nights out drinking with friends to stay home and write endlessly on an old Apple Mac would turn into something so much more than could have ever been imagined. That all the lunch breaks spent in Starbucks furiously writing would amount to anything at all.
Over the years I’ve sat down with endless potential agents, agencies and more, all wanting to know what my five year, ten year, plan was. And each time I’ve left them all pretty deflated and uninterested in me as a client because I’ve said the following. “I don’t have a plan and never will.” I have always said that if this all disappeared tomorrow, I’d be thankful for what it’s given me and I’d move on to the next thing. I’ve said that every year for about a decade now, still living in disbelief that I get to write about clothes and travel for a living, while also consulting with brands on social media and speaking to anyone that will listen about the power of the internet. Yes, of course we talk about the downside of the internet all day everyday. But this crazy virtual world has allowed me to chase a dream so you bet your bottom dollar I’ll be praising it more than damning on every occasion.
Now to the meat of this blogpost, what we’re all here for. I’ve told you where I’ve started, I’ve told you I don’t have any plans, I’ve told you I’m not ever really sure where this is all going. At this point I’m sure I’ve clocked onto the fact that I suffer severe ADHD. Ha! But I do have a point here.
It’s 2022, and I did think it was time for one plan to change… and that’s the name of this blog and associated channels.
Names matter and I took a rather silly start naming my blog after a rather controversial food that had absolutely fluck all to do with what I was writing about, besides its affiliation with a luxury lifestyle. I established that name without any idea that it would one day be inside a Coach bag, or on a storefront window or at the top of a fashion column in a glossy magazine. It was just a name. But now it’s a name that does need to be retired. For years, my face never even appeared on the blog. So it made no sense to use my name on the top of the page. FFG gave me a bit of anonymity and it worked. Now, my face is pretty much 99 percent of what you see on this blog (apologies if you don’t like my face :)).
While I’m proud of everything I did under the brand name Fashion Foie Gras, and wouldn’t take back a second of it, I’m thrilled today to tell you that FFG will be retiring and instead replaced with me. Just me. It’s moved now to EmilyJane Johnston.com and the fashion goose is kicking off her heels, finally, and relocating to Palm Beach to drink margaritas from a chaise lounge for the rest of her days (the dream!).
Now, if you have any links saved under the old URL, not to worry. It’s all going to be redirected. You’ll just see it with a new logo at the top.
Like I mentioned, I have no idea what lies ahead. But I do know that I owe a lot of thank yous to all of you, to those that have been here since the start and for those newcomers that have come for a look in. There’s no plan here for the future, expect to be better about listening to what you guys are after and trying to deliver it here more on the blog!
So, for as long as I’m able to be here… thank you, from the bottom of my heart, for showing up alongside me.
Now, get ready as I have big ideas for this site. The transition to the new URL and look has taken a while, hence why the blogging has ground to a big old stop. But I’m back now and wanting to deliver multiple blog posts per week, as well as relaunching the newsletter later this month.
Again, thank you for everything.