FFG in the Press: Zest Magazine Feature May 2013

A few months ago I made my way over to East London to participate in a special photoshoot highlighting how the “fashion pack” stay in shape in London for Zest Magazine. While I know I am far from a sample size, I do try and keep fit as truly you do need to be in shape in this industry to…
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Preppy heaven: Coach bring on the Breton Stripe with Saint James Collaboration

These days it takes a lot for a designer collaboration to stand out from the mix. There isn’t an exact science to it, but your collab has to have that something special to break through the collaboration fog. There are just too many happening every day around the world, so it’s tough to keep track, let alone sing their praises.…
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Festival Fashion: Denim cut-off with Aztec embroidery

As we approach the summer months, fashion turns towards the idea of dressing less for red carpets and more for magical muddy moments. Yes, festival season is coming! So the question becomes, what can one wear that’s deemed acceptable for festival fashion? Well, over the next few months we’ll be throwing out some favourite pieces that are priced so that…
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Campaign for change: Dove shows women how they see themselves versus how …

When it comes to companies championing change in women, there are few that match up to Dove. This is a brand that has made it a mission to improve the way in which women view themselves and they aren’t stopping until every woman on earth looks in the mirror and sees something beautiful. That’s a tough task to take on,…
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Versus Versace uses social media campaign to preview new collection

Today’s news from Versus Versace is a true testament to the growing power of digital. The brand have formally announced, via emailed press release, that they will be debuting their new collection through a social media exercise online. Over the next few weeks we will see Donatella Versace herself take to the Versace Youtube channel to publicly speak about the…
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