Kmart’s ‘Ship my pants’ ad goes viral

Kmart’s ‘Ship my pants’ ad is approaching 10 million views on Youtube after being online for just six days. So why’s this particular video getting so much attention? Well, let’s be honest here… we all know what they are saying but not really saying. So Kmart has positioned itself as a company that can poke fun and play around with…
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Outfit du Jour: A bit on nautical sparkle from By Malene Birger

By Malene Birger Dress £299, Dolce & Gabbana Bag £1,720,  Bionda Castana Shoes £460, Jade Jagger arrow bracelet £85
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Grilling Donna Ida, London’s Jean Queen: How to sell, buy and …

Over the past few years I have had the great privilege of meeting many women in the industry who I today call good friends. There is one lady, however, that stands out amongst them all. Nearly three years ago now I had my first jeans fitting at Donna Ida in Chelsea and the rest, as they say is history. Donna…
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Fashion on Film: The Hunger Games: Catching Fire – Exclusive Teaser Trailer

This one’s for you Hunger Games fans. So far we’ve seen plenty of portrait reveals, with many a McQueen reference and also some actual Alexander McQueen pieces. Now, the studio has released the official trailer for The Hunger Games: Catching Fire and the fashion side of things is looking better than ever. Here’s your first look:
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Do bloggers steal front row seats at fashion week?

This morning in WWD there is an article titled “Five Fingers, Front Row.” It’s an article all about the thieving that goes on during fashion week from front row goody bags. Apparently in London there are a team of trained professionals that sneak under seats when it’s dark and raid goody bags of everything from candles to hair gels. While…
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